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Use ManageFlitter to Build Your Twitter Following
ManageFlitter provides you with a set of easy to use tools to help you build a prospective client audience for agency new business. This is a web-based application that I use and recommend. It assists...
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Profiling Prospects is Critical to New Business
Profiling ensures you’re deploying your time, energy and resources on high probability targets. The advertising industry has dramatically changed over the past five years. This change has had a...
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People You May Know for Ad Agency New Business
LinkedIn’s People You May Know feature helps build a targeted network of prospective clients fast. LinkedIn is an important new business tool, thanks to its’ People You May Know feature. It has been...
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Social Proof: Use Client Testimonials for Ad Agency New Business
Adding recommendations is one of the easiest ways to empower your new business program. As part of my consulting work I’m asked to review a lot of agency websites from a new business perspective. Just...
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Planning for Ad Agency New Business
Those charged with new business often neglect to plan their work and work their plan. Agencies are great at analyzing and planning for their clients. But, when it comes to planning for their own new...
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The Strategy and Tools the Top Ad Agencies Use to Win New Business
Only 26% of agency new business directors are viewed as successful. According to the same agency-marketer report, the tenure of a new business director is 2 years or less To help better understand...
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How to Spot Brands On the Brink of Agency Review
There are important shifts that signal a brand will soon be shopping for new agencies on a permanent or per project basis, and the key is to strike at the earliest sign of opportunity. But how do you...
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Targeting First-time CMOs for Ad Agency New Business
Here are five brands that have added their first CMO. As any agency business development executive knows, it’s crucial to track decision-maker shifts in order to beat competitors to the pitch....
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Panic is Not a Strategy for Ad Agency New Business
How to implement sales intelligence for agency growth. No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business...
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An Idea Platform for Ad Agency New Business
Ideasicleˣ: The First Advertising SaaS Platform For Virtual Creativity. If timing is everything, then Ideasicleˣ is the poster child. Just when the world closes down due to Covid-19, a platform...
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